Beach 5s Newcastle Championships

The Beach 5s NSW Championships is a destination-led event strategically designed to drive visitation to Newcastle from regional NSW, interstate (particularly Queensland), and New Zealand.

The event’s marketing and promotional strategy focuses on converting event interest into travel outcomes, including increased overnight visitation, extended length of stay and visitor expenditure. Leveraging Beach 5s’ strong digital engagement, growing national profile, and unique beach-sport format, the campaign targets both participants and spectators as active travellers.

Positioned within the summer events calendar, Beach 5s offers a compelling coastal experience that combines sport, entertainment and Newcastle’s iconic beach lifestyle. This integrated approach supports destination promotion while encouraging visitor dispersal across local accommodation, hospitality and tourism operators.

The event continues to demonstrate a strong capacity to deliver measurable economic impact, contributing to Newcastle’s positioning as a leading regional events destination .